The modular design can be adapted to different heights and sizes accordingly to the measurements allowed on each exhibition.
The concept for this design started with the cross from the Switzerland flag, as it represents well the “Swissness” aspect of the company. After playing with a Rubik’s Cube, we studied how a cross could move around the cube appearing in the middle or on its corners. The design concept then developed to a rotated cross on the corners of the booth to fulfill all the requirements and create a modular design.
Concorso a inviti
anno - luogo